Latest From the Beehive

Shampoo, Rinse, Repeat. We’ve all seen the back of shampoo bottles where it says “Shampoo, Rinse, Repeat”. Of course, if consumers follow this advice, they’ll need to repurchase often which is great…
Like a shotgun start to a race, you have officially launched your brand with a bang. Or, maybe you’re an established brand releasing a new product. Either way, a launch is a rush of adrenaline and…
In July 2016, more than 7,500 musicians gathered at a football stadium in Frankfurt, Germany, to form what would become the world’s largest orchestra. Led by German conductor Wolf Kerschek, the giant…
Now that you know how to create a memorable buzz worthy experience by stimulating all five senses and engaging your audience on an emotional level (as detailed in Part 1), let’s focus on the true meat…
“Check your blind spot.” It’s a phrase ingrained so deeply into our brains that by the time we got behind the wheel of a car, as brand-new inexperienced drivers, we were hyper-aware. Hitting the open…
In the beauty industry, there are no shortages of events or opportunities to pull people together. We want everyone excited and buzzing about our latest product, campaign or big idea ready to come to…
Move Your Beauty Ball!December 18, 2018
In basketball, a pivot is the act of keeping one foot firmly planted while moving the other in search of a better shot, staving off your defenders in the process. Making a business pivot is similar—it…