Latest From the Beehive

There is a modern-day heist underway by brands that are brave, agile, and resilient. The bounty is big and if captured could catapult a brand ahead of its competition stealing market share like a…
Service To Revenue Pivot for Spas and Salons Ultra-fluffy robes, signature scented candles, luxury hair care, nail polish, and beauty accessories, are products at resorts, spas, and salons available…
Like the sound of a supersonic jet breaking the sound barrier, consumers are going to bolt to the salon for services once the quarantine is lifted. Buzz Beauté surveyed consumers to understand what…
It came into our industry like a wrecking ball. COVID-19 has been one of the big disruptions of our generation and many of us feel mad, sad, frustrated, angry and afraid. Once we have rolled through…
Ready, Set, Oh...January 21, 2020
Creating a new beauty product or fashion brand is a blast. Through all of the prototyping, testing, and refining, you are immersed in this wonderful product that you know customers will love. I mean…
Shampoo, Rinse, Repeat. We’ve all seen the back of shampoo bottles where it says “Shampoo, Rinse, Repeat”. Of course, if consumers follow this advice, they’ll need to repurchase often which is great…
Like a shotgun start to a race, you have officially launched your brand with a bang. Or, maybe you’re an established brand releasing a new product. Either way, a launch is a rush of adrenaline and…
In July 2016, more than 7,500 musicians gathered at a football stadium in Frankfurt, Germany, to form what would become the world’s largest orchestra. Led by German conductor Wolf Kerschek, the giant…
Now that you know how to create a memorable buzz worthy experience by stimulating all five senses and engaging your audience on an emotional level (as detailed in Part 1), let’s focus on the true meat…
“Check your blind spot.” It’s a phrase ingrained so deeply into our brains that by the time we got behind the wheel of a car, as brand-new inexperienced drivers, we were hyper-aware. Hitting the open…
In the beauty industry, there are no shortages of events or opportunities to pull people together. We want everyone excited and buzzing about our latest product, campaign or big idea ready to come to…
Move Your Beauty Ball!December 18, 2018
In basketball, a pivot is the act of keeping one foot firmly planted while moving the other in search of a better shot, staving off your defenders in the process. Making a business pivot is similar—it…