PEELS, a first to market wellness brand, contains CBD derived from orange peels. The CBD space is crowded, discount oriented, unregulated and consumers are confused (and skeptical) about the benefits. Buzz Beauté’s priority was to build brand awareness and social media followers via digital advertising and collaborations.

 

What we created:

​

• Social media awareness with Nick Jonas by utilizing his social channel and sharing across all Peels social platforms.

• A special Nick Jonas discount code which offered 30% off his favorite product.

• A contest to give away two pairs of tickets to the Jonas Brothers concert during their Las Vegas residency.

​

Results:

​

• A single Instagram story post resulted in a record-setting sales day and 9.4% lift in sales for the month

• Ticket giveaway increased Instagram followers by 83.4%

• Reach of 290k and 13k+ likes for the social post of the contest