Sleeping beauty awakens
Like being awakened by the unexpected sound of a shrieking alarm clock, a jolt of adrenaline restarted the beauty industry in Bologna....
Welcome to our cozy living room
our debate chamber, our thought playground, and our point-of-view studio
ITALIAN BEAUTY SEES LEADERSHIP LESSONS IN THE U.S.
When it comes to female-led beauty brands worldwide, there continues to be cultural, and gender divides, which presents opportunities to...
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2021 BEAUTY INDUSTRY HIGHLIGHTS
Like any good social highlight reel, we love looking at the previous year in review. Keeping a pulse on the industry allows us at Buzz...
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What To Do After Your Investors Pitch Presentation
You have an amazing product, your pitch deck is spot on, your financial “ask” is clear, yet at the end of your pitch to a top-notch...
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A Problem Worth Solving
Business solves a problem for a profit. Those few words can and should have a powerful impact on how you think about your brand and...
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Global Expansion - Begin With These 4 Steps
If you have been thinking about expanding past your domestic borders, but are still processing where to start, how to write your plan, or...
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Building A Breakout Product
It’s a lightbulb moment. For some, a sudden spark of inspiration with a clear vision for a new product, almost like the flip of a switch....
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The 4P's to Jumpstart Your International Strategy
Ready for an actionable and detailed plan for how to go global? It’s the number one item requested by brand owners, general managers,...
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Words Matter- What You Say Can Hurt You!
Rejuvenate, erase, tone, moisturize, restore, repair, firm, natural, are common words and phrases found on packaging and advertising, but...
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The Unquenchable Need for NEW
“What’s new?” “When are you coming up with something new?” “Do you have anything new?” And the list goes on and on. Retailers rely on new...
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Beware What Lurks in Your Blind Spot
The four biggest business dangers that we miss. “Check your blind spot.” It’s a phrase ingrained so deeply into our brains that by the...
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Six Steps to Orchestrating a High-Performing Staff
In July 2016, more than 7,500 musicians gathered at a football stadium in Frankfurt, Germany, to form what would become the world’s...
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How to Host a Buzz Worthy Event – Part 2
Now that you know how to create a memorable buzz worthy experience by stimulating all five senses and engaging your audience on an...
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How To Host A Buzz Worthy Event
In the beauty industry, there are no shortages of events or opportunities to pull people together. We want everyone excited and buzzing...
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Move Your Beauty Ball!
Five Signs Its Time to Pivot your Business In basketball, a pivot is the act of keeping one foot firmly planted while moving the other in...
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Pivoting from Plastic
Why you shouldn’t be investing in large quantities of packaging (even if it seems like a deal). Plastic, plastic, plastic. It’s the...
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THIS TIME FOR AFRICA
Yes, it’s been well over a decade since Shakira’s release of Waka Waka (This Time for Africa) at the FIFA World Cup, but you can’t help ...
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5 BEAUTY TREND SHIFTS TO PAY ATTENTION TOO
The trends below were highlighted in 2020, however, it’s the subtle shift in 2021 that has us paying attention. As we have learned “the...
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EIGHT REASONS TO TAKE YOUR BRAND GLOBAL
Some beauty entrepreneurs start with the intention of being an international brand, while others only contemplate it after they have a...
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SERVICE TO RETAIL PIVOT FOR SPAS AND SALONS
Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing, and concerns over public...
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