If you have been thinking about expanding past your domestic borders, but are still processing where to start, how to write your plan, or...

It’s a lightbulb moment. For some, a sudden spark of inspiration with a clear vision for a new product, almost like the flip of a switch....

Ready for an actionable and detailed plan for how to go global? It’s the number one item requested by brand owners, general managers,...

Rejuvenate, erase, tone, moisturize, restore, repair, firm, natural, are common words and phrases found on packaging and advertising, but...

“What’s new?” “When are you coming up with something new?” “Do you have anything new?” And the list goes on and on. Retailers rely on new...

The four biggest business dangers that we miss. “Check your blind spot.” It’s a phrase ingrained so deeply into our brains that by the...

In July 2016, more than 7,500 musicians gathered at a football stadium in Frankfurt, Germany, to form what would become the world’s...

Now that you know how to create a memorable buzz worthy experience by stimulating all five senses and engaging your audience on an...

In the beauty industry, there are no shortages of events or opportunities to pull people together. We want everyone excited and buzzing...

Five Signs Its Time to Pivot your Business In basketball, a pivot is the act of keeping one foot firmly planted while moving the other in...

Why you shouldn’t be investing in large quantities of packaging (even if it seems like a deal). Plastic, plastic, plastic. It’s the...

Yes, it’s been well over a decade since Shakira’s release of Waka Waka (This Time for Africa) at the FIFA World Cup, but you can’t help ...

The trends below were highlighted in 2020, however, it’s the subtle shift in 2021 that has us paying attention. As we have learned “the...

Some beauty entrepreneurs start with the intention of being an international brand, while others only contemplate it after they have a...

Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing, and concerns over public...

Try-to-buy is an important step in the sales funnel, but what is the future of sampling and how will consumers do it safely? We all know...

Have you ever got a package or gift and upon opening asked, “What is it?” While surprises can be delightful, receiving product with...

It came into our industry like a wrecking ball. COVID-19 has been one of the big disruptions of our generation and many of us feel mad,...

Creating a new beauty product or fashion brand is a blast. Through all of the prototyping, testing, and refining, you are immersed in...

Consumers now more than ever are open to discovering new brands, particularly digitally native brands that offer a sense of inclusion and...