CHARLY, a footwear and sports apparel brand had just arrived in the US market and needed to activate consumers to purchase through their retailer partners.  To highlight where CHARLY product was sold and promote their national retailers, Big 5, Zappos.com, Fanatics, and Soccer.com we partnered with them on an awareness and conversion media campaign.

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WHAT WE CREATED:

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• All visual assets for the social, TV and ecommerce use

• Talking points and scripts for radio and TV

• Key CHARLY audiences to push ads out to via Facebook and Instagram

• Banner and social media ads to make CHARLY consumers in specific locations aware the brand was sold in their local stores

• Radio ads in English and Spanish driving people to websites or store location

• Selected key televised sports games CHARLY consumers watched, placed product on talent, created promo spots and assets, and tied it all back to the retailer

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RESULTS:  

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• Social media impressions of 7.3 million

• Programmatic marketing reach of 1.5 million

• TV media impression of 4.5 million

• Multiple new retailers signed on to carry CHARLY online and instore increasing distribution.