LAUNCH CAMPAIGN WITH RETAIL PARTNER
We were tasked with supporting the launch of 5 unique limited-edition Día de Los Muertos Liga MX team jerseys for CHARLY USA at Fanatics, a global leader of licensed sportswear and fan apparel estimated at $2.5 billion in sales.
What we created:
Imagery and assets for a direct-to-consumer digital communication plan
Email campaign to nearly 2 million consumers
Digital campaigns on social media
Return on investment: 2.1:1 in sales
Month over month sales +293% making it the most lucrative month for sales to date.