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LAUNCH CAMPAIGN WITH RETAIL PARTNER


We were tasked with supporting the launch of 5 unique limited-edition Día de Los Muertos Liga MX team jerseys for CHARLY USA at Fanatics, a global leader of licensed sportswear and fan apparel estimated at $2.5 billion in sales.
What we created:
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Imagery and assets for a direct-to-consumer digital communication plan
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Email campaign to nearly 2 million consumers
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Digital campaigns on social media
Results:
Return on investment: 2.1:1 in sales
Month over month sales +293% making it the most lucrative month for sales to date.
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