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Camiseta-Santos-Laguna-Dia-de-los-Muerto

LAUNCH CAMPAIGN WITH RETAIL PARTNER

We were tasked with supporting the launch of 5 unique limited-edition Día de Los Muertos Liga MX team jerseys for CHARLY USA at Fanatics, a global leader of licensed sportswear and fan apparel estimated at $2.5 billion in sales.

 

What we created:

  • Imagery and assets for a direct-to-consumer digital communication plan

  • Email campaign to nearly 2 million consumers

  • Digital campaigns on social media

Results:

Return on investment: 2.1:1 in sales

Month over month sales  +293% making it the most lucrative month for sales to date.