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New Product Consumer Study and Communication

A green bio-based company wanted to test their plant-based ingredient on consumers to validate their lab findings.  The company wanted a comparative study to the industry standard to use the results in their communication, marketing materials and investor presentations.

WHAT WE DID:

  • Sample size of consumer participants

  • Found and trained professionals to apply the product for the study

  • Protocols, waivers, surveys, and execution of the study

  • Marketing positioning and communication based on the study results

 

RESULTS:

  • Complete consumer study finding 2x better performance to the industry standard

  • Marketing and Sales Pitch Deck to communicate the superiority, key attributes, and professional testimonials

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