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New Product Consumer Study and Communication
A green bio-based company wanted to test their plant-based ingredient on consumers to validate their lab findings. The company wanted a comparative study to the industry standard to use the results in their communication, marketing materials and investor presentations.
WHAT WE DID:
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Sample size of consumer participants
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Found and trained professionals to apply the product for the study
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Protocols, waivers, surveys, and execution of the study
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Marketing positioning and communication based on the study results
RESULTS:
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Complete consumer study finding 2x better performance to the industry standard
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Marketing and Sales Pitch Deck to communicate the superiority, key attributes, and professional testimonials
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