As the U.S. experienced stay at home orders due to Covid-19, the 2020 holiday shopping season changed as consumers opted to shop on-line vs in-store.  This once B2B brand needed to pivot to D2C and have ready-to-give gift sets which were easy to buy and easy to ship.

What we did:

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• We created 5 different gift sets at tiered price levels

• Sourcing of unique boxes

• Artwork and copywriting

• Photography for website and marketing materials

• Digital marketing including email communication, PPC, and paid social advertising

Results:

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• 38.3% contribution in sales to the holiday selling period.

• Provided incremental revenue to achieve a record sales month.

• 20% of sales came from new consumers.

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